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Glossary

Web Marketing

Having a presence on the web, is one thing; being able to be found is quite another. 90% of all web-site visits are the result of referrals from search engines (search engines provide a query service to surfers).

Successful search engine optimisation begins at the time the website is created and e-Formation Limited can help you get maximum exposure on the web.

Overview

Once we have settled on a series of keywords to target, we will incorporate these into the website structure. This maximises the new website's focus on targeted keywords, ensuring the best possible start for the new website.  It is normal to target no more than 4 - 8 keywords at the commencement of a new website to ensure that proper focus is applied to the terms that are most important. The extra advantage of incorporating SEO at the construction phase of the website allows us to more succesfully embed search engine optimisation creating better rankings faster. We can then continue to expand the keyword base where necessary, after a 3 - 6 month settling period.
  • Structural and Page Development guidelines are prepared for use throughout the development of the website.
  • Final optimisation and fine tune of completed website
  • New website re-submitted to the search engines
  • Bi-monthly fine tuning & phone meeting, combines with monthly search engine ranking reporting to ensure results are monitored properly over time. A full keyword review is conducted after 6 months to re-assess our directions on the search engines.

Please contact us us now to arrange an Analysis Report and let us look after your Search Engine Optimisation on a monthly basis.  We have specialists in the web marketing field to fulfill your marketing requirements and can provide costings and service specification as part of a suite of enhanced services.

Free website monitoring service